Dina Bader: The iPhone 12 and iPhone 12 mini in Purple are now available

The Purple iPhone is here!

What you need to know

The iPhone 12 and iPhone 12 mini in Purple are now available.
Customers can purchase the new finish at Apple Stores around the world.

The Purple iPhone is back again!

Apple has officially launched the iPhone 12 and iPhone 12 mini in its new Purple finish. Customers wanting to purchase the new finish can do so on the Apple Store website, the Apple Store app, and in Apple retail locations.

Preorders have been live for the new finish since last week, but today is the first day that customers will be able to purchase the new finish in an Apple Store or order it for immediate shipping. Those who had already preordered the new finis should expect their new phone to arrive at doorsteps starting today.

Apple announced the new finish for the iPhone 12 and iPhone 12 mini at its 'Spring loaded' event last week.

"The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone."

In addition to the new finish, Apple rolled out new MagSafe cases and MagSafe wallets to complement the new color.

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

You can purchase the new Purple finish for the iPhone 12 and iPhone 12 mini now at the Apple Store website, the Apple Store app, or at your local Apple Store if they have stock.