Coinbase CEO wants company to become the Apple of Crypto

"Apple didn't attempt to build every app for the iPhone, it empowered developers and gave mobile users an easy way to access new innovative apps. We need to do the same in crypto."

What you need to know

• Coinbase CEO Brian Armstrong has big plans for the company.
• He says there is a massive opportunity to create a crypto app store.

CEO of Coinbase Brian Armstrong says the company has an opportunity to follow Apple by creating an app store for cryptocurrency.

In a new blog post Armstrong stated:

The cryptoeconomy is still in its early stages, but it is clear that every year more and more economic activity will take place on crypto rails. Coinbase is the trusted bridge to the cryptoeconomy today, but we need to become the place people also go to actually participate in the cryptoeconomy.

Armstrong says that just as the company helped people access Bitcoin for the first time, it needs to do the same for the decentralized cryptoeconomy, plans he says include building its very own app store for the market. He said the company had a "massive opportunity" to give customers access to new products and features. He says he wants to bring more assets to Coinbase and to take the company global, and finally, he wants to build a crypto app store:

Apple didn't attempt to build every app for the iPhone, it empowered developers and gave mobile users an easy way to access new innovative apps. We need to do the same in crypto. There is now 10s of billions of dollars of economic activity running on dApps, and a new trend coming out every three months. We'll work to give our users easy access to all of this from the main Coinbase product.

You can read the full post here.

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